Storytelling. It's the oldest form of human communication, present in everything from ancient cave paintings to drop-dead Superbowl ads. What makes a good story? What makes it effective as a motivational tool? Exactly what is "Brand Storytelling" and how can it improve your bottom line? And the biggest question of all: how do you become a great brand storyteller and ramp up your success?
Susan Bierzychudek, founder and president of
Green Ideals Branding & Marketing Group will lead an engaging, interactive workshop to answer these questions and arm you with some actionable tools to improve your own brand storytelling. Her insights around emotional brand connections will help you move away from the all-too-famiiar, "This is what we do," to a richer, more meaningful and evocative, "This is why our work is important in your life."
Green Ideals Group works with socially conscious clients to improve their brand communication, developing clear, engaging brand stories that motivate their audiences -- improving memorability, loyalty, and profitability. They use language and pictures to build effective stories on a foundation of authenticity and smart communication strategies. Whether working on brand strategy, logos, website design, packaging design, printed collateral or marketing plans, the key to their success -- and their clients' success -- is unwavering consistency.
Susan founded Green Ideals Group 6 years ago, after a 20-year career in marketing communication and design for client companies on 3 continents. Having covered the gamut from Fortune 100 firms to entrepreneurial concerns, she realized that the companies getting all the attention utilized a distillation of the same guiding principles. These are the principles she'll be sharing with us.
Join us July 13 and find out:
- The components of effective brand storytelling
- How to uncover your company's authentic story
- How your well-told story can increase profitability
Location:Numi Tea Garden2230 Livingston Street, Oakland, CA
Driving directionsCost: $15 pre-registered SBA members
$20 pre-registered non-members
$22 at the door
